Gunner is an award-winning animation and illustration studio based in Detroit. Having established themselves as one of the most exciting new voices in the motion design industry, they wanted to refresh their identity to reflect their position as a force to be reckoned with on the global stage.
We created their entire visual identity, starting with a wordmark that served as the foundation for a dynamic logo, printed collateral, and various promotional materials. It was essential that the new branding captured Gunner's approach and values: producing world-class work with humility in a fun and friendly environment.
Animation: Rachel Reid, Collin Leix
Typeface: Transcript by Colophon