Newfangled Studios is a Boston-based agency that crafts live action and motion solutions for an array of international clients. Founded in 2009, Newfangled felt that they had outgrown their original identity, which did little to convey the vibrancy of their work and their reputation as a studio known for creating eye-catching visuals.
Collaborating closely with their in-house team, we developed a bold new identity that more effectively encapsulates their creative spirit and visualizes their 'North Star' of values. The new logo served as the foundation for a revitalized online presence, business collateral, and branded merchandise. Although built for the ‘now’, the new branding anchors the work Newfangled creates with a confident eye fixed firmly on the future.