https://studiok.co Studio K Sat, 20 Sep 2025 17:11:15 +0000 https://studiok.co en https://studiok.co/home Fri, 27 May 2022 19:36:27 +0000 Studio K https://studiok.co/home We design solutions that help brands stand out, function optimally, and grow.&nbsp; See the work → Learn about us&nbsp;→ &nbsp; https://studiok.co/About Sun, 08 May 2022 21:10:52 +0000 Studio K https://studiok.co/About Studio K is an independent design studio based in New York and Dublin, crafting memorable identities and brand systems for a global clientele. Profile Led by Creative Director Stephen Kelleher, our team works internationally, partnering with clients and collaborators across all timezones. Our research-based process involves thoroughly understanding our clients' needs and then developing only appropriate and effective work that is built to last. Partnering with companies of all sizes, from Big Tech titans to ambitious start-ups, our concerns remain consistent — to create the highest quality work that delivers real value to our clients and their customers. Whether you are launching a new brand or developing an existing one, we are here to help. Services Visual Identity Design Systems Art Direction Iconography Brand Campaigns Print &amp; Digital Clients Contact If you are interested in learning more about our process or discussing working together, get in touch. hello@studiok.co https://studiok.co/Work Sun, 08 May 2022 21:10:53 +0000 Studio K https://studiok.co/Work https://studiok.co/Go-Bop Sat, 20 Sep 2025 17:11:15 +0000 Studio K https://studiok.co/Go-Bop <img src="https://freight.cargo.site/t/original/i/dcb921b0eabb22d44e4570a866c11162984f888cf779ce299951de6c23b52487/gobop_01.png"> Go-Bop Identity Go-Bop is introducing kimbap, Korea’s beloved seaweed rice snack, to the Canadian market. Conveniently packaged for freshness and portability, it offers a modern take on a traditional favorite, creating a new grab-and-go option for today’s consumers. While the product was already a proven hit, Go-Bop needed a confident, distinctive identity to establish its presence. We developed a custom wordmark that echoes the triangular form of the snack, softened with rounded corners for warmth and friendliness. An ingredient-based color system differentiates flavors and supports future growth across SKUs and formats. Our playful rice mascot and flexible lockups help extend the identity across packaging, promotional materials, and out-of-home campaigns. The result is a vibrant, adaptable brand system that makes Go-Bop stand out on shelves while staying true to its origins - approachable, fun, and ready to introduce a new audience to this classic, naturally healthy snack. <img src="https://freight.cargo.site/t/original/i/da4029f5cebb1cfcecd19319386af82c033855a4367b71c6e59aef9fe113ebb2/gobop_07a.jpg"> <img src="https://freight.cargo.site/t/original/i/2d8c7004c2691faa8763d8ab0e697c82f2d633030f6cd399cf87e23dcdc53c5f/gobop_05b.jpg"> <img src="https://freight.cargo.site/t/original/i/7b89e8ab6cc1a3e0de217363681d609d1c5ea5b2cc5f822a5b6340e2c6f52dc8/gobop_08.jpg"> <img src="https://freight.cargo.site/t/original/i/0dfaf4094d596513c664d774c7438d8f7ade32fc21904556960b39001164c99e/gobop_rotations.jpg"> <img src="https://freight.cargo.site/t/original/i/920506b286d760eba99403718cefea876bae70037c8ca699c6cf50ec32ff0f5f/gobop_05b.jpg"> <img src="https://freight.cargo.site/t/original/i/52640a763eafefe332330e1b1b14df1b710ce8daa8c0b926a8ebc5031955a422/gobop_09a.jpg"> <img src="https://freight.cargo.site/t/original/i/45be6fbcb1e8448a785259e234172509529803516247fc2f28c4f2e0dac31db2/gobop_06.jpg"> <img src="https://freight.cargo.site/t/original/i/f1d261d36960e4e623e67e9ed2aeb5ef294407ad0ffce5301dd9bbbd9293510a/gobop_09b.jpg"> <img src="https://freight.cargo.site/t/original/i/269e774055bfdd6a7448d5f99b4452d690a08d0a64947f18bf66e959777ad4e5/gobop_05a.jpg"> Additional Credits3D Renders:&nbsp; Lukas Kawakami ← Previous Project Next Project → https://studiok.co/Pitch Thu, 01 Feb 2024 13:42:17 +0000 Studio K https://studiok.co/Pitch <img src="https://freight.cargo.site/t/original/i/b88fde5f63431babc530286a44cecad92485088c2bf833f4b58f1e235c03e145/01_pitch_hero.png"> Pitch Identity Founded in 2018, Pitch is the world's most innovative solution for creating and sharing stunning presentations. By leveraging AI to customize drafts, Pitch emphasizes creative collaboration and the power of well-crafted design to ensure your ideas connect and thrive. While their established wordmark functioned well, it wasn't optimized for small-scale applications. There was a need for a complementary and standalone brand symbol to enhance efficacy and embody the product's values. We conceived a distinctive 'P' mark, echoing sequential presentation slides, symbolizing the streamlined process that Pitch delivers. Rounded forms and a single-color solution were chosen to harmonize with the existing brand language, establishing a mark that works for the present and looks to the future. <img src="https://freight.cargo.site/t/original/i/e5020359550b2a2e1d3dcae51c1f4bf4812d659020ac1a113683b81a7a1cfe55/02_pitch_app.jpg"> <img src="https://freight.cargo.site/t/original/i/145e33ff0a20c891f62e291c4c0be9105b796add9b5d444fff38fec6e9a58d69/03_pitch_onstage.jpg"> <img src="https://freight.cargo.site/t/original/i/a2d6bc760ccb9a838a22abb91d2e74c0a00a8397310919ec55d7f58fdeb8e21e/04_pitch_twitter.jpg"> <img src="https://freight.cargo.site/t/original/i/eadbc288a0d166f6b5a7d3d6f7cd759aca5999c1799f980cf1e1f3e30a88a272/05_pitch_tote.jpg"> <img src="https://freight.cargo.site/t/original/i/164228b9533ab22763a8b172c59dc46dd77c164e9a33683328bd92a4c95b59ff/pitch_grouping.jpg"> Additional Credits3D Renders:&nbsp; Mikita MelnikauAnimation:&nbsp; Mikita Melnikau, Christoffer Morales ← Previous Project Next Project → https://studiok.co/ABC Fri, 07 Oct 2022 10:59:01 +0000 Studio K https://studiok.co/ABC <img src="https://freight.cargo.site/t/original/i/67f3ac75279c06213f7f0d993d74fa74274cea7a9d262338d6fb4d62d3fbeba3/abc_01_hero_2023.jpg"> ABC Identity Since its inception over 60 years ago, the ABC logo has transcended its original function as simply station identification to become one of the most recognizable brands in the world. During that time, it has undergone many trend-based surface treatments, but an increasing need arose to address consistency issues and the technical limitations of the logo. These dual considerations of equity retention and the need for functional improvement formed the foundation for the first substantial update to the ABC masterbrand logo since Paul Rand's original 1962 design. Equity Retention: We paid homage to Rand's design by subtly simplifying and strengthening the iconic letterforms. By reinforcing the essence of the original, our robust redrawing remains instantly recognizable as ABC, while also enabling us to establish a perfectly uniform 3-circle motif as the foundation for a more extensive brand system. Functional Improvement: By eliminating all stylistic renderings, we immediately optimize cross-platform attribution. Increasing the space between the lettermark and globe container improves overall integrity at smaller scales, while also enabling both fill and outline versions to coexist within the same footprint. This mitigates inconsistency issues and improves brand recognition. In its totality, this evolution pays respect to ABC's roots while establishing a more versatile and future-proofed system. <img src="https://freight.cargo.site/t/original/i/c7d908d408ad051fea427a9d74895386ed39783dfb95a8eb9e6f5d788283231a/abc_04_favicon.jpg"> <img src="https://freight.cargo.site/t/original/i/fecff5b7f6415914df8027e6d90aa8a0f8ed54b5f0e89349bfd1e3b480b50c64/abc_micflag.jpg"> <img src="https://freight.cargo.site/t/original/i/cb16ebb94552d53a162272142ed2bf58dd6d8e94ac963db11d606115fdbb458b/abc_affiliates.gif"> <img src="https://freight.cargo.site/t/original/i/7ee45250a5866540832fa36ad2766dcb0a26881f33ed355641165fa57449a88d/abc_pin.jpg"> <img src="https://freight.cargo.site/t/original/i/d1a4286afb7dccb3c6627e2a67c24942b774fbf14b7004dda0bcbaec2d633533/abc_08_insitu1_big.jpg"> <img src="https://freight.cargo.site/t/original/i/935c047392a9be8ad6b11ac9864cbf19f538b8274c59e24337348d8a70971473/abc_brandbook.jpg"> Additional Credits On-Air Branding:&nbsp; Trollbäck+Company ← Previous Project Next Project → https://studiok.co/Newfangled-Studios Thu, 06 Oct 2022 15:33:17 +0000 Studio K https://studiok.co/Newfangled-Studios <img src="https://freight.cargo.site/t/original/i/566882de8251e2fa45b2cc19a4fbaeb08e1d1e2cb2fbc30134349327d56abf49/00_newfangled.jpg"> Newfangled Studios Identity Newfangled Studios is a Boston-based agency that crafts live action and motion solutions for an array of international clients. Founded in 2009, Newfangled felt that they had outgrown their original identity, which did little to convey the vibrancy of their work and their reputation as a studio known for creating eye-catching visuals. Collaborating closely with their in-house team, we developed a bold new identity that more effectively encapsulates their creative spirit and visualizes their 'North Star' of values. The new logo served as the foundation for a revitalized online presence, business collateral, and branded merchandise. Although built for the ‘now’, the new branding anchors the work Newfangled creates with a confident eye fixed firmly on the future. <img src="https://freight.cargo.site/t/original/i/6b31bc31e577972e9dc4c893f22bd44ba45be8041edb4f0637e08aa2f9c76cf6/03_color_patterns.gif"> <img src="https://freight.cargo.site/t/original/i/9cbdbbd7b7805d26d8dbf58e33fe6bf0410fd3eda3787b1012f733e42eb90793/05_stationary_long.jpg"> <img src="https://freight.cargo.site/t/original/i/620e9ae5f28f2937a9437245cfe13ff920dae6de92432dbbe6713efa8d1ea1bc/09_logo_stitched.jpg"> <img src="https://freight.cargo.site/t/original/i/4942757e39f4b9c0a0ebf7dfc57bb586e248f876a48ba1e5431fbe4fe785b169/10_logo_signage.jpg"> <img src="https://freight.cargo.site/t/original/i/d994416fca2fa082d52ca21b615cdadb1881eb117746de3cd334cfd38e5bd70b/08_gift_box_2023.jpg"> <img src="https://freight.cargo.site/t/original/i/73b6800b4971a13cf198fe7b58f32152c7634ac89a9f1b62e4ac3871ceb40783/08_gift_tissue_2023.jpg"> Additional CreditsAnimation:&nbsp; Mike Bernard &nbsp; ← Previous Project Next Project → https://studiok.co/Qlty Wed, 27 Aug 2025 09:07:10 +0000 Studio K https://studiok.co/Qlty <img src="https://freight.cargo.site/t/original/i/a53590c47540db6fab12bb5e03bb99a106ceef524e05b07b747cfa2407efc613/qlty_01.png"> Qlty Identity Qlty helps developers catch and fix code issues quickly, elevating code quality and reducing maintenance toil. Delivered as both an open-source CLI and a cloud platform, it provides a reliable, functional tool trusted by individual developers and teams alike. While its technical strength was clear, Qlty lacked a visual identity that reflected its mission and spoke directly to coders. We developed a brand symbol drawn from familiar coding elements - angle brackets and an underscore - forming a custom ‘Q’ and distinctive wordmark. The brand palette combines dark backgrounds with highlight teals, evoking the high-contrast environment of on-screen code. The ‘Q’ letterform extends across the identity, suggesting the movement and dynamism inherent in code creation. Built to feel modern and technical, the identity is also designed for durability, mirroring the reliable, well-crafted tools that Qlty delivers to developers worldwide. <img src="https://freight.cargo.site/t/original/i/1cacb989f98c9c6c2d73ab92faa5373ceaa2e1739beda6dfe1a188038e39f48a/qlty_04.jpg"> <img src="https://freight.cargo.site/t/original/i/7125ab8e8245e49e1fbb37dc63a1a558c7ee9d090bfa61191427abd9914bbe41/qlty_05b.jpg"> <img src="https://freight.cargo.site/t/original/i/34a0e6e723cb81d1533d8796b6dc42ae356c185c39b27256cf55c5aeb6ca3042/qlty_07a.jpg"> <img src="https://freight.cargo.site/t/original/i/47955fd54d6d57d219b3cf54ae9702f5ec70ef1f747000764df76524680415d0/qlty_07b.jpg"> <img src="https://freight.cargo.site/t/original/i/edd3abda05c49831a31a7d36480ccbc9393c2b85c87ed79c28281c1ced40deb1/qlty_09b.jpg"> Additional CreditsLogo Animation:&nbsp; Jordan Scott 3D Renders:&nbsp; David Pocull ← Previous Project Next Project → https://studiok.co/Gunner Tue, 04 Oct 2022 18:14:58 +0000 Studio K https://studiok.co/Gunner <img src="https://freight.cargo.site/t/original/i/3bf7bf2dd5d6cc9dfa75ad865f277958fd0403de402d05fcf653d173a1b44e87/gunner_00.jpg"> Gunner Identity Gunner is an award-winning animation and illustration studio based in Detroit. Having established themselves as one of the most exciting new voices in the motion design industry, they wanted to refresh their identity to reflect their position as a force to be reckoned with on the global stage. We created their entire visual identity, starting with a wordmark that served as the foundation for a dynamic logo, printed collateral, and various promotional materials. It was essential that the new branding captured Gunner's approach and values: producing world-class work with humility in a fun and friendly environment. <img src="https://freight.cargo.site/t/original/i/36407121126943e86e0e3386ecc2614b5b643c03c6ad93b8f2b793dccf91e948/gunner_ig_new.jpg"> <img src="https://freight.cargo.site/t/original/i/1d0b9110fb26434268aef8ff8854a7effb4dec62b5f3fd36a892adaff0264eb8/gunner_stationary_2.jpg"> <img src="https://freight.cargo.site/t/original/i/b6cf71b6dd56938ead8153e149c211771b95fdb94b662047c07f24120942b284/gunner_pencil.jpg"> <img src="https://freight.cargo.site/t/original/i/42e16e00886744276817faf3067d8596051d30c416c500b1d9f90fcb7fd528bc/gunner_neon.jpg"> Additional CreditsAnimation:&nbsp; Rachel Reid, Collin Leix &nbsp; ← Previous Project Next Project → https://studiok.co/Google-My-Ad-Center Wed, 11 Jan 2023 12:24:21 +0000 Studio K https://studiok.co/Google-My-Ad-Center &nbsp;&nbsp;<img src="https://freight.cargo.site/t/original/i/894e3722fdaba64f4d2773d0e9b57a1e7ff91a338cf9f05d01ca06079632c985/mac_hero.jpg"> Google - My Ad Center Identity In a highly significant step to empower its 4 billion users, Google has launched My Ad Center, allowing users, for the first time, to have control over the ads they see across Google's extensive range of sites and apps. We worked closely with Google's UX department in the development of the mark, combining the concept of control with a form that evokes a sense of meditative calm. <img src="https://freight.cargo.site/t/original/i/c72de1dad844dda31ddb4197c9f6edfd84127e8f3886fd47230af40ea529a9f9/mac_app_icon.jpg"> <img src="https://freight.cargo.site/t/original/i/6b659a987dc9e1d3766d2bf1a2d83f5ad956fbdc51820742187d22c926ac226f/mac_app_icon.jpg"> <img src="https://freight.cargo.site/t/original/i/f5fe586a67dc0536cde16c7520f5a9692942b83e0f220869687a195b3879297c/google_mac_render.jpg"> Additional CreditsGoogle ECD:&nbsp; Breonna RodriguezGoogle Senior CD:&nbsp; Tommy ShimkoGoogle CD:&nbsp; Rachel Park GotoGoogle Visual Designer:&nbsp; Joo Bae 3D Renders:&nbsp; David Pocull ← Previous Project Next Project →