Footprint was created with a singular momentous mission: to restore trust to the internet! Utilizing novel biometrics, Footprint provides a one-click solution that unifies identity verification, fraud prevention, and authentication — fostering a safer, privacy-focused online experience.

At the heart of all this lies the user. By modifying a user profile icon, we centered the concept of identification to create our 'F' brand mark. To encourage activation, we chose an energized green and contrasting palette as the foundation for our digital-first touchpoints. Footprint's noble mission is further brought to life with Percy, our penguin mascot, who embodies the relaxed calm of a Footprint user.

Illustration:  Nahuel Rollan, Alejandro Ramirez
Typefaces:  Matter by Displaay