![](https://freight.cargo.site/t/original/i/0e1b1257b8cdb167de160056eb3894c0845ee1fa71d4efb35efc7cb1d198f9ae/gusto_01_hero.jpg)
Gusto
Identity
Gusto, an energetic newcomer in the post production industry, approached us to develop a suitably impactful brand identity. Chief among the requirements was to signal their enthusiastic approach, as implied by their name, and effectively distinguish them in a highly competitive field.
We settled on a pugilistic metaphor to mirror their mission and values — to fight for the best results on behalf of each client and champion creative excellence with knockout results! To further embody Gusto's fighting spirit, a suitably punchy palette was selected to function seamlessly across all on-screen and on-set touchpoints.
We settled on a pugilistic metaphor to mirror their mission and values — to fight for the best results on behalf of each client and champion creative excellence with knockout results! To further embody Gusto's fighting spirit, a suitably punchy palette was selected to function seamlessly across all on-screen and on-set touchpoints.
![](https://freight.cargo.site/t/original/i/965fec494cf5f7303d2f839fe2274854e4089240761489deae2e8ff07e2a1ad8/gusto_stickers.jpg)
![](https://freight.cargo.site/t/original/i/631e51fcf9d5b51d94d606bffbaefe3657087e1944e15b78c04d29d211c0b464/gusto_van_ice.jpg)
![](https://freight.cargo.site/t/original/i/0b3a4804d4ed24693018d0e4b5cf3cad7012e969c863addc812698b371a82566/gusto_pin.jpg)
![](https://freight.cargo.site/t/original/i/9389d5aed5914397d6af83cb8c04c197f1e45d188106e1252f0f0393d3c458e4/gusto_van.jpg)
![](https://freight.cargo.site/t/original/i/d7de0e3cc02ea2efaeaf9d6c1d7eef5c3e3ec7307d8471b0cd83399e066970a7/gusto_tshirt_front.jpg)
![](https://freight.cargo.site/t/original/i/a2fb0e3939aea6b06cb4796553680701b172b301f87a3948125ccd5d01b067aa/gusto_tote.jpg)
![](https://freight.cargo.site/t/original/i/f202e0957d29c6a075e8c596ad259714475cb2bd945da89d069592e2edebd577/gusto_neon.jpg)
Credits
3D Animation: Derek Kruk, Sydney Vaughn
Typeface: Dharma Gothic by Dharma Type
3D Animation: Derek Kruk, Sydney Vaughn
Typeface: Dharma Gothic by Dharma Type