Gusto, an energetic newcomer in the post production industry, approached us to develop a suitably impactful brand identity. Chief among the requirements was to signal their enthusiastic approach, as implied by their name, and effectively distinguish them in a highly competitive field.

We settled on a pugilistic metaphor to mirror their mission and values — to fight for the best results on behalf of each client and champion creative excellence with knockout results! To further embody Gusto's fighting spirit, a suitably punchy palette was selected to function seamlessly across all on-screen and on-set touchpoints.

3D Animation:  Derek Kruk, Sydney Vaughn
Typeface:  Dharma Gothic by Dharma Type