H&R Block

Iconography

H&R Block is the largest tax preparation chain in the US, boasting over 12,000 offices. With almost 70 years of experience, they have become the industry leader by continuously offering up-to-date tax solutions that are user-friendly and accessible.

Continuing on this mission by updating their online presence, it became evident that an entirely new iconography system was necessary. We designed a comprehensive set of over 150 icons to ensure optimal readability and comprehension while maintaining formal and conceptual coherence.