H&R Block

Iconography

H&R Block is the largest tax prep chain in the US with over 12,000 offices. With almost 70 years of experience, they have become the industry leader by continuously offering up-to-date tax solutions that are easy to use and access.

Continuing on this mission by updating their online presence, it became clear that an entirely new iconography system was required. We designed a comprehensive set of 150+ icons for mobile to achieve optimum readability and comprehension without losing any formal or conceptual coherence.