Qlty
Identity
Qlty helps developers catch and fix code issues quickly, elevating code quality and reducing maintenance toil. Delivered as both an open-source CLI and a cloud platform, it provides a reliable, functional tool trusted by individual developers and teams alike.
While its technical strength was clear, Qlty lacked a visual identity that reflected its mission and spoke directly to coders. We developed a brand symbol drawn from familiar coding elements - angle brackets and an underscore - forming a custom ‘Q’ and distinctive wordmark. The brand palette combines dark backgrounds with highlight teals, evoking the high-contrast environment of on-screen code.
The ‘Q’ letterform extends across the identity, suggesting the movement and dynamism inherent in code creation. Built to feel modern and technical, the identity is also designed for durability, mirroring the reliable, well-crafted tools that Qlty delivers to developers worldwide.
While its technical strength was clear, Qlty lacked a visual identity that reflected its mission and spoke directly to coders. We developed a brand symbol drawn from familiar coding elements - angle brackets and an underscore - forming a custom ‘Q’ and distinctive wordmark. The brand palette combines dark backgrounds with highlight teals, evoking the high-contrast environment of on-screen code.
The ‘Q’ letterform extends across the identity, suggesting the movement and dynamism inherent in code creation. Built to feel modern and technical, the identity is also designed for durability, mirroring the reliable, well-crafted tools that Qlty delivers to developers worldwide.
Additional Credits
Logo Animation: Jordan Scott
3D Renders: David Pocull
Logo Animation: Jordan Scott
3D Renders: David Pocull