Battalion is an ambitious fintech company that utilizes proprietary AI technology to secure the best financing terms for real estate investors. With the aim of revolutionizing the property investment industry, they approached us to create a brand identity that embodies their capabilities and vision.

The brand symbol is a roofed horizontal ‘B’ letterform that references property iconography and suggests stability and upward growth. To distinguish itself from the conventional blue palettes used by competitors in the fintech sector, a distinctive purple color was chosen to reinforce Battalion's innovative approach. These elements served as the foundation for various printed materials and a comprehensive brand campaign.

3D Renders:  Tommy Breen
Typeface:  Gomme Sans by Dharma Type