Battalion is an ambitious fintech company that utilizes proprietary AI technology to secure the best financing terms for real estate investors. With the aim of revolutionizing the property investment industry, they approached us to create a brand identity that embodies their capabilities and vision.
The brand symbol is a roofed horizontal ‘B’ letterform that references property iconography and conveys a sense of stability and upward growth. To distinguish itself from the conventional blue palettes commonly used by competitors in the fintech sector, a distinctive purple color was chosen to emphasize Battalion's innovative approach. These elements formed the basis for a range of printed materials and a comprehensive brand campaign.
3D Renders: Tommy Breen
Typeface: Gomme Sans by Dharma Type