![](https://freight.cargo.site/t/original/i/fd2193388c69b589b8c1ed00a52ecfb71199120a9436e61d253e23b4f732d8c2/01_hobbes.png)
Hobbes
Identity
Hobbes is a creative company established to tackle the challenges clients encounter in today's ever-evolving digital landscape. By positioning themselves at the intersection of design and emerging technologies, Hobbes merges animation with code to develop client-focused solutions, effectively bridging the gap between these disciplines.
This bridge metaphor became the basis for their 'H' logo and serves as the cornerstone of their visual identity. We created a dynamic set of team avatars based on the bridge anatomy, along with print and digital collateral featuring a stark black-and-white silhouette palette to highlight their visually diverse output.
This bridge metaphor became the basis for their 'H' logo and serves as the cornerstone of their visual identity. We created a dynamic set of team avatars based on the bridge anatomy, along with print and digital collateral featuring a stark black-and-white silhouette palette to highlight their visually diverse output.
![](https://freight.cargo.site/t/original/i/fef412953edd5336b031ca425234b63b79e0b6916ba2fc63a20f106ef52796c3/04_hobbes.png)
![](https://freight.cargo.site/t/original/i/46d85626cf3f5387bd852f3bed7ecbc5ba29ef3a0022d79a84c120b31e281599/05_hobbes.png)
![](https://freight.cargo.site/t/original/i/1e874ae60e144ba4ca1603d5e5e9dab7125718840948f10c457bf0d646172896/hobbes_pin.jpg)
![](https://freight.cargo.site/t/original/i/31dd9a896a2c1322318eb97ba121b156a7f4359bb19d8017514115085608797b/09_hobbes.png)
![](https://freight.cargo.site/t/original/i/13594bdf2e9e144b26b91eebea3d8f0a106ab46bd1bc81b04dd36c952ebacad1/10_hobbes.png)
Credits
Animation: Jordan Scott, Dan Stack
Typeface: GT Haptik by Grilli Type
Animation: Jordan Scott, Dan Stack
Typeface: GT Haptik by Grilli Type