DocuSign, the world's leading eSignature platform, enables safe and secure global business transactions while promoting efficiency for its users and the environment, saving billions of paper printouts each year. With efficiency at the heart of their brand, they required a similar visual system that delivered greater impact, meaning, and memorability.
Instead of merely creating brand illustrations, we developed a modular system capable of effectively conveying any message, whether on screens or billboards. The basis for this system is a suite of uniform, gridded assets that can be paired, combined, or compiled to enhance meaning. These simple, iconic building blocks reflect DocuSign's brand ethos of efficiency, communicating a multitude of messages with minimal means.