Novel

Identity

Novel is an innovative startup that utilizes proprietary software to revolutionize arts education. Its transcription technology enables students of all ages to learn various arts and science subjects through web and mobile apps. It was a privilege for our team to bring Novel's identity to life with the exciting goal of making the arts accessible to everyone.

The brand mark symbolizes knowledge, resembling a bookmark ribbon and an abstract lowercase 'n' that evokes the company name. The nostalgic color palette, reminiscent of childhood books and toys, is expressed through a suite of gridded icons designed to function in groupings. These building blocks can be combined to generate an infinite array of pattern variations, designs, and illustrations.